What is PPC?
PPC acronym of Pay Per Click is a viable method of driving visitors/ customers to your website, as the name suggests, you pay each time when someone clicks your ad on Google and comes to your website. With PPC, advertisers can target web visitors with relevant ads when people search for products and services that are related to your business. Basically, it’s a method for purchasing visits to your site, as opposed to endeavouring to “win” those visits organically.
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating Leads
- Promoting brand awareness
SEO vs PPC
Well, we often get confused in, which is better for our business: SEO or PPC?
Both SEO and PPC help businesses boost traffic to their websites. You can either build traffic for free by trying to achieve higher rankings in organic search results or pay for traffic by running PPC advertising campaigns.
Did you know you can improve your brand awareness by 80% with Pay per click advertising?
It is very difficult to determine which would be a better option for a business, as both seo and ppc are game changers for a business. The main and important difference between seo and ppc is “Traffic”, the traffic coming from SEO is free while the traffic generated from PPC is not free, its paid.
Image of Seo and PPC rankings
Basically with SEO, you can get your business listed on the first page of the search engines and with PPC, you can get your ad on the first page by paying higher Cpc (Cost per click).
You have to include both SEO and PPC in your internet marketing campaign. PPC can get you quicker results and so you can run a ppc campaign and test which keywords are getting you maximum traffic and conversions and then you can try with SEO to rank for those keywords.
How much does PPC Marketing cost?
Well, it’s a quite sensible question and one which is asked most of the time especially from newcomers to paid search. After all, the person who is going to spend on adwords is probably most intrigued by the amount they’ll be relied upon to spend to advertise on Google, and whether they can even bear the cost of it!
The cost of PPC marketing depends on your industry and what keywords you are targeting. Targeted keywords can be extremely cheap or grossly expensive.
One of the titanic mistakes in launching a PPC campaign is failing to do the proper research before bouncing in. At Fructify, our team of PPC experts follows a holistic approach before launching a campaign as you can see in this image.
Best PPC Advertising Agency in Faridabad, India
Fructify web is a leading PPC Advertising Agency in Faridabad , India which offers top notch ppc services to brands to grow their sales and business reputation management. Our PPC services are designed customized to your business objectives. Fructify strives to maximise your ROI and not just traffic. Let us plan an effective PPC campaign for your business. Connect with us today.